Effects of News Photos on Brand Perception

One question that MIT Brand Lab is look at is how paparazzi pics of celebrities holding a particular product influence popular perception of this product. A related problem: what is the effect of the "bad news" pictures that happen to capture or revolve around a brand? Below: an Iraqi soldier wearing a Nike ski mask, an abandoned Coke truck at the WTC ground zero.


iraq mask nike

coke truck wtc 911 world trade center

1 comment:

whelanron said...

I was a rescue working at the WTC on 9/11. I moved that truck with another Fireman who knew how to start the vehicle from under the hood. Could I purchase a copy of that image from you?

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