Toilet Paper Packaging

source

A brief explanation for the non-Russian readers. Sguschionka is a generic name for sweetened condensed milk, so popular in the country that it has become an icon for Russian childhood. Although sguschionka is now manufactured by several different companies, most of them employ the classic blue can design to capitalize on the product's giant equity. Now toilet paper manufacturers are joining the fun.


Condensed milk makers employ the classic design.