ilya vedrashko
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Your Ad on Adverlab


Audience, December 2007:
  • Visits: ~2000/day
  • Uniques: ~1500/day
  • RSS subscribers: ~8500 (FeedBurner data)
  • High Google rankings on a wide range of search terms, including "advertising blog".
  • Judging by the IP, the two major groups of readers are ad agency people and students, mostly from the US; also reporters covering the ad/tech beat.
  • Live stats available through StatCounter.
Opportunities:
  • Google Adwords for Adverlab (set up through Google's page).
  • A variety of banner formats: $300/month for the first unit on the page (an equivalent of $10CPM at current traffic rate), $40/month for each additional unit (for example, one banner on the top, one button in the middle of the side bar, and one banner in the footer. Contact directly.
  • Text link at the end of the post, both on site and on RSS feed. Relevant jobs (vacancies or wanted) or books would probably work best. 200 characters max, $15/post, 5 posts minimum. Will not be removed at the end of the campaign. Contact directly.
  • Paid reviews through ReviewMe (sample review) .
  • Free reviews: I review books and ad gadgets. Contact for mailing address. Here's a sample book review. I am subjective in reviews, but I understand that the book I don't like might work for someone else. Because of that, I try not to write bad reviews on stuff sent to me. In the worst case, I will simply put out a link or post nothing.
  • Other ideas are welcome.
  • Checks, electronic transfer and PayPal accepted.