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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

News: ESPN Sponsors Online Mode Of Fight Night 3
"Spam Alert: Fight Night 3 PSP Costs Privacy", Kotaku, Feb, 19, 2006
"Pay to Play Fight Night 3 Online: The Details", Kotaku, Feb, 19, 2006

EA's Fight Night Round 3 game for PSP requires players to register with their email addresses and allow ESPN to send marketing materials or pay $2 to access the game's online mode.

Posted on 2/23/2006 | Permalink: News: ESPN Sponsors Online Mode Of Fight Night 3
 

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