News: IAB Adds Game Ad Companies as Members Interactive Advertising Bureau added IGA Partners as a member (see full list). Massive has been a member already. One of the IAB's objectives is "to organize the industry to set standards and guidelines that make Interactive an easier medium for agencies and marketers to buy and capture value." To do: find out whether IAB will work towards creating guidelines for in-game ads.

Interactive Advertising Bureau added IGA Partners as a member (see full list). Massive has been a member already. One of the IAB's objectives is "to organize the industry to set standards and guidelines that make Interactive an easier medium for agencies and marketers to buy and capture value."

To do: find out whether IAB will work towards creating guidelines for in-game ads.