Scratchpad: Interview with Konami Dave Edery interviews Michael McHalle, a senior producer at Konami, on ad intergration into Karaoke Revolution Party for Xbox. Highlights:Ad sales are done by Massive, but Konami retains the approval rights for ad content.Ads should be age-appropriate for the audience.Ads should fit the general art style of the game.Konami has a guide with screenshots of the game environment.The process of planning where the ads will go and integrating the ad-serving technology into the game takes time that could've been spent on other work.It would have been nice to store the streaming ads locally on the Xbox.

Dave Edery interviews Michael McHalle, a senior producer at Konami, on ad intergration into Karaoke Revolution Party for Xbox. Highlights:

• Ad sales are done by Massive, but Konami retains the approval rights for ad content.
• Ads should be age-appropriate for the audience.
• Ads should fit the general art style of the game.
• Konami has a guide with screenshots of the game environment.
• The process of planning where the ads will go and integrating the ad-serving technology into the game takes time that could've been spent on other work.
• It would have been nice to store the streaming ads locally on the Xbox.