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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Scratchpad: Speaking In The Appropriate Voice
This article is related to the recommendation for any advertising messages to stay in-character: "When gaming online with Xbox Live (XBL) or with a PC/Mac it’s important to choose the correct “voice” when talking with the online community within your genre." The article looks at how game genres influence players' choice of language.

Posted on 2/02/2006 | Permalink: Scratchpad: Speaking In The Appropriate Voice
 

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