<body><!-- --><div id="b-navbar"><a href="http://www.blogger.com/" id="b-logo" title="Go to Blogger.com"><img src="http://www.blogger.com/img/navbar/1/logobar.gif" alt="Blogger" width="80" height="24" /></a><div id="b-sms" class="b-mobile"><a href="sms:?body=Hi%2C%20check%20out%20In-Game%20Advertising%20and%20Advergames%20at%20www.vedrashko.com%2Fadvertising%2F">Send As SMS</a></div><form id="b-search" name="b-search" action="http://search.blogger.com/"><div id="b-more"><a href="http://www.blogger.com/" id="b-getorpost"><img src="http://www.blogger.com/img/navbar/1/btn_getblog.gif" alt="Get your own blog" width="112" height="15" /></a><a href="http://www.blogger.com/redirect/next_blog.pyra?navBar=true" id="b-next"><img src="http://www.blogger.com/img/navbar/1/btn_nextblog.gif" alt="Next blog" width="72" height="15" /></a></div><div id="b-this"><input type="text" id="b-query" name="as_q" /><input type="hidden" name="ie" value="UTF-8" /><input type="hidden" name="ui" value="blg" /><input type="hidden" name="bl_url" value="www.vedrashko.com/advertising/" /><input type="image" src="http://www.blogger.com/img/navbar/1/btn_search_this.gif" alt="Search This Blog" id="b-searchbtn" title="Search this blog with Google Blog Search" onclick="document.forms['b-search'].bl_url.value='www.vedrashko.com/advertising/'" /><input type="image" src="http://www.blogger.com/img/navbar/1/btn_search_all.gif" alt="Search All Blogs" value="Search" id="b-searchallbtn" title="Search all blogs with Google Blog Search" onclick="document.forms['b-search'].bl_url.value=''" /><a href="javascript:BlogThis();" id="b-blogthis">BlogThis!</a></div></form></div><script type="text/javascript"><!-- function BlogThis() {Q='';x=document;y=window;if(x.selection) {Q=x.selection.createRange().text;} else if (y.getSelection) { Q=y.getSelection();} else if (x.getSelection) { Q=x.getSelection();}popw = y.open('http://www.blogger.com/blog_this.pyra?t=' + escape(Q) + '&u=' + escape(location.href) + '&n=' + escape(document.title),'bloggerForm','scrollbars=no,width=475,height=300,top=175,left=75,status=yes,resizable=yes');void(0);} function blogspotInit() {} --></script><script type="text/javascript"> blogspotInit();</script><div id="space-for-ie"></div>
In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Second Life: Virtual Offices of Real Businesses


New World Notes wrote in December about Global Travel International, a real-world travel agency that set up an office in Second Life to help people plan their vacations and trips from within the game. It's not a real e-commerce establishement since the business doesn't process any sales in-game, but is more of a tool that lies somewhere between a personal office visit, a phone call and a chat room. The old SL office apparently had TV screens with footage of various destinations, but the company has recently moved and hasn't set up yet.

One way to sell vacation packages in SL would be to make in-game replicas of destinations. Below are the snapshots of the Hawaii and Amsterdam sims, created by players.



1 Comments:

csven said...

Unfortunately, you missed mine - http://blog.rebang.com/?p=79 - which came down in January.

Interior shots showing real products over on New World Notes: http://secondlife.blogs.com/nwn/2005/08/the_long_tail_o.html

My new office is being incorporated into the "protoSat" btw.

2/27/2006 7:58 AM  

Post a Comment

<< Home

© Vedrashko 2005    Powered by Blogger