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BRANDS IN GAMES
a study of in-game advertising
 

News: MTV2 Hosts Fashion Show in Second Life


MTV2's "Coltrane hosts Second Life's first ever fashion show." Watch a Flash video from the show. Creator: Glitchy Gumshoe, an MTV staffer. Stage by Spellbound. Coltrane's avatar by Lilith Pendragon.

Update (March 10, 2006):
  • The original call for talent was posted on SL Forums in Dec. 23, 2005 and the video apparently was released on March 9, 2006 (thanks, Csven).
  • According to the article in New World Notes, the video was shot on Supernova, a private island separate from the main grid.

Posted on 3/09/2006 | Permalink: News: MTV2 Hosts Fashion Show in Second Life
 

4 Comments:

csven said...

Active X. I'll wait til I can view it without.

Sure has taken long enough for this to surface though. I've not seen any mention of this on the SL forums in a long time now. I think everyone's mostly forgotten about it.

3/09/2006 4:50 PM  
Ilya Vedrashko said...

Dunno, it just surfaced today on the SL Business discussion list.

3/09/2006 5:55 PM  
Philip said...

"First ever" fashion show? It must have been a long time ago.

3/09/2006 5:55 PM  
csven said...

Here's a link to the thread announcing it: SL Forum

I recall seeing some comments by a participant as well ... somewhere. Might be of interest.

3/09/2006 7:06 PM  

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