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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Scratchpad: Advertising With Avatars
"Mokeys and Burgers Create Online Persona", AdAge, March 8, 2006: "In an age of consumer-generated media, avatars also help keep consumers engaged with a brand."

Many more examples and comments at reBang.

Earlier on AdLab:
Personal Audio Avatar
Branding Avatars

Posted on 3/09/2006 | Permalink: Scratchpad: Advertising With Avatars
 

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