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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Scratchpad: CNBC Interview with Activision, Nielsen
"Ads in games can be persuasive, study shows", Dec.5, 2005, msnbc.msn.com, accompanied by a video interview (IE6 only) with Robert A. Kotick, CEO of Activision and a VP of Nielsen.

Posted on 3/08/2006 | Permalink: Scratchpad: CNBC Interview with Activision, Nielsen
 

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