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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Scratchpad: Newsweek on In-Game Ads
Kasia Gruszkowska, "Police! Freeze! Do You Accept Visa?" Newsweek, Feb 27, 2006.

"The firm's [Ubisoft's] soon-to-be-released CSI: Three Dimensions of Murder has cops solving a crime by making use of Visa's fraud-protection services. Music also lends itself to video-game ads. Ubisoft has placed one advertisement for a band in Splinter Cell: Chaos Theory, and plans to do more.
[...]
Last summer, Funcom's game Anarchy Online featured audio ads triggered by the player's avatar. Walking past a billboard ad for a movie, for instance, triggers an audio promotion for the film. Similar ads will soon appear in Sony Online Entertainment games Matrix and PlanetSide."

The CSI game is scheduled for release on March 14, 2006.


Image: Gamespot. A Windows XP display background in CSI: Three Dimensions of Murder


Image: Gamespot. A GMC vehicle in CSI: Three Dimensions of Murder


Image: Ubisoft. Fingerprints on a Nokia phone in CSI: Three Dimensions of Murder.

Posted on 3/09/2006 | Permalink: Scratchpad: Newsweek on In-Game Ads
 

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