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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Ads in EA Sports Games: 2003-2006

NBA Live 2004, 2003, Electronic Arts (image: Gamespot)
EA's NBA series continue to show no ads in contrast to Sega's ESPN franchise or Microsoft's NBA Inside Drive game below:


ESPN NBA 2K5, 2004, Sega. Ads for Gatorade. Scrolling ad units.



NBA Inside Drive 2004, 2003, Microsoft. Ad for Air Canada. The ad unit is scrollable.



Madden NFL 2005, 2004, Electronic Arts. An unbranded PDA device (compare to the famously branded one in Splinter Cell).


Madden NFL 06, 2005, Electronic Arts (image: Gamespot). Ad for Heinz. Again, compare to Sega's ESPN NFL 2K5:


ESPN NFL 2K5, 2004, Sega. Billboards and product placement for Gatorade (image: Gamespot).

Both 2005 and 2006 versions of EA's NHL are healthily full of ads:

NHL 2005, 2004, Electronic Arts (image: Gamespot)


NHL 2006, 2005, Electronic Arts (image: Gamespot).

Posted on 4/16/2006 | Permalink: Ads in EA Sports Games: 2003-2006
 

1 Comments:

Anonymous said...

No mention of Fight Night 3's ubiquitous ads?

4/19/2006 9:53 AM  

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