News: Advertisers Ramp Up Presence at E3 "Does E3 Amount to a Video Game Upfront?", Zachary Rodgers, May 10, 2006, Clickz.com"Brands and their agencies are all over E3 this year, and they've booked wall-to-wall meetings with ad sales execs at the game studios and with the in-game ad firms that represent their games."

"Does E3 Amount to a Video Game Upfront?", Zachary Rodgers, May 10, 2006, Clickz.com

"Brands and their agencies are all over E3 this year, and they've booked wall-to-wall meetings with ad sales execs at the game studios and with the in-game ad firms that represent their games."