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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Data: Casual Game Audience Preferences
Casual games taking place of daily activities, CNet/Reuters, August 14, 2006

According to a new study by Harris Interactive, "nearly half (49 percent) would play casual games rather than go to the movie theater, 32 percent opted for them over movies at home, and 37 percent chose them over watching TV."

Posted on 8/16/2006 | Permalink: Data: Casual Game Audience Preferences
 

2 Comments:

the advergamer said...

Have you got a link to the full report - I can't find it on the Harris site. Thanks.

9/01/2006 2:42 AM  
Ilya Vedrashko said...

No, only the CNet article.

9/01/2006 6:44 AM  

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