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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

News: WPP Acquires Stake in Wild Tangent
"WPP has bought a 3.4% stake in Wild Tangent for an undisclosed sum. WildTangent sells in-game ads for its in-house developed games as well as for third-party games developers. Mark Read, WPP strategy director, said the move would allow the group's clients to tap into WildTangent's in-game advertising network."
-- Brand Republic

Posted on 8/15/2006 | Permalink: News: WPP Acquires Stake in Wild Tangent
 

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