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In-game advertising, advertising, game advertising, advergaming, games, advertising in games.
BRANDS IN GAMES
a study of in-game advertising
 

Opinion: OMMA Advergame Panelists Biased
IGA's Darren Herman blogs about the recent OMMA panel on advergaming, calling it a farce. Hard to disagree. While advergaming has clear advantages in certain situations for certain demographics, I don't see how you can make a sweeping argument in favor of advergaming over in-game advertising (or the other way around).

Posted on 10/02/2006 | Permalink: Opinion: OMMA Advergame Panelists Biased
 

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