• Master's Thesis
  Explores the potential of in-game advertising. Defended in August 2006. Additional information at the dedicated blog.
  
  
• Billboardom
  An offshoot of the MIT Advertising Lab blog, Billboardom focuses on outdoor advertising and in-store signage. Active since August 2005.
  
  
• MIT Advertising Lab
  A weblog on the future of advertising technology, covering a diverse range of topics from point-of-sales displays to neuromarketing. Named Best Advertising Blog by Fast Company magazine. Active since October 2004.
  
  
• MIT Convergence Cultures Consortium
  The consortium focuses its research on understanding how the new branding properties operate in different media contexts, how brands and entertainment content relate in these new contexts, and how consumers of popular media properties are integrating brand messages into their ongoing relations with the content. Launched in Q4 2005. Have submitted a whitepaper on in-game advertising. Also visit the pre-launch site version.

• Advertising News Digest
  An automated news digest from handpicked blogs and mainstream media covering advertising, marketing, branding and promotions. A convenient aggregator for me on the road and for people averse or unfamiliar to RSS technology. Active since October 2005 (beta).
  
  
• Rebranding Ashdown
  An initiative to upgrade image of the Ashdown House, one the oldest graduate dorms in the country, and to boost occupancy rates. Active since May 2005.

	Images of Propaganda (~13.5 Mb, win .ppt, 53 slides, references, no captions): a slideshow on the art of political persuasion, drawing on Soviet imagery compared with practices elsewhere. Images collected on the Internet and are property of their respective owners, indicated where possible. MIT, spring 2005.
	I'm Fightin' It (~17 Mb, win .ppt, 56 slides, no references, no captions): a slideshow illustrating the creative-distructive power of disaffected consumers, from Photoshopped mockery to protests. Images collected on the Internet over the years and are property of their respective owners. MIT, fall 2005.