A map shows the many dimensions of "high quality" of a restaurant experience extracted from thousands of online reviews. When a company says it wants to focus on quality, what does it mean?
In 2011, we mapped how different streaming TV services, boxes, and screens connected to each other.
To pre-test a creative strategy, we designed a set of banners, bought media, and directed the traffic to an Amazon-affiliate store selling the brand's merchandise.
We used a color wheel to group online banners by different brands to find visual white space.
A saccadic graph shows the user's eye movements on a website in search of information.
We evaluate the popularity of the Pokemon GO craze as well as players' tolerance towards brand integrations.
To test value propositions for an insurance company, we created a fictitious insurance brand and field-tested 19 variants of banners, including #19 which contained no copy at all. The blank unit came in tied for the third place in a ranking by click-through.
For a publication on emerging media, we created a a series of collages showing the future of augmented reality.
A media scorecard we created for an auto brand.
To help a retailer plan promotional activity, we used a calendar heatmap to show how far in advance shoppers plan their trips.
A process diagram we designed for the production department.
To help a client understand what interests its audience online, we analyzed connections between the brand's Twitter followers to identify interest clusters.
To analyze competitive activity in the cookie category, we strapped a phone onto a shopping cart and photographed the entire aisle at a local supermarket. The resulting image was more than 20k pixels wide.
Inspired by the visual coding interfaces such as Scratch, we recreated a typical consumer journey map as a series of blocks in an algorithm, complete with cycles and what-if statements.
We displayed Yelp review scores on a map to show a client what choices their prospect customers face.
To understand the competition for the Azores, we created a map of vacation destinations within a comparable flight distance and ticket price from Boston.
We researched the effect a hairstyle has on perceptions. Here, we are examining whether certain haircuts have stereotypical name associations.
We created an interactive map for several big-box store brands to study regional competition and demographics and plan media activity.
We developed a new visualization type for a project that required cramming a lot of information into a little space.
For a client who was planning to sponsor the Sochi Olympics, we created a map of headline risks based on our analysis of media publications around previous games.
For a media planning project, we have mapped time-spent information for each weekday hour to create a media usage map for a target consumer profile.