What Is Quality?
What Is Quality?

A map shows the many dimensions of "high quality" of a restaurant experience extracted from thousands of online reviews. When a company says it wants to focus on quality, what does it mean?

What Plays On What
What Plays On What

In 2011, we mapped how different streaming TV services, boxes, and screens connected to each other.

We Test Online Creative With An Affiliate Store
We Test Online Creative With An Affiliate Store

To pre-test a creative strategy, we designed a set of banners, bought media, and directed the traffic to an Amazon-affiliate store selling the brand's merchandise.

Color Wheel Shows Creative White Space
Color Wheel Shows Creative White Space

We used a color wheel to group online banners by different brands to find visual white space.

Eyetracking Shows Usability Bumps
Eyetracking Shows Usability Bumps

A saccadic graph shows the user's eye movements on a website in search of information.

How Brands Can Catch 'Em All
How Brands Can Catch 'Em All

We evaluate the popularity of the Pokemon GO craze as well as players' tolerance towards brand integrations.

We Test a Banner With No Copy On It
We Test a Banner With No Copy On It

To test value propositions for an insurance company, we created a fictitious insurance brand and field-tested 19 variants of banners, including #19 which contained no copy at all. The blank unit came in tied for the third place in a ranking by click-through.

Postcards From the Future
Postcards From the Future

For a publication on emerging media, we created a a series of collages showing the future of augmented reality.

Media Report Card Grades Auto Marketers
Media Report Card Grades Auto Marketers

A media scorecard we created for an auto brand.

Calendar Heatmap Helps Plan Promotions
Calendar Heatmap Helps Plan Promotions

To help a retailer plan promotional activity, we used a calendar heatmap to show how far in advance shoppers plan their trips.

How To Make a TV Spot
How To Make a TV Spot

A process diagram we designed for the production department.

Twitter Connections Reveal Interests Groups
Twitter Connections Reveal Interests Groups

To help a client understand what interests its audience online, we analyzed connections between the brand's Twitter followers to identify interest clusters.

How To Photograph a Cookie Aisle
How To Photograph a Cookie Aisle

To analyze competitive activity in the cookie category, we strapped a phone onto a shopping cart and photographed the entire aisle at a local supermarket. The resulting image was more than 20k pixels wide.

Customer Journey Map Inspired by Scratch
Customer Journey Map Inspired by Scratch

Inspired by the visual coding interfaces such as Scratch, we recreated a typical consumer journey map as a series of blocks in an algorithm, complete with cycles and what-if statements.

Yelp Map Helps Understand Prospects' Choices
Yelp Map Helps Understand Prospects' Choices

We displayed Yelp review scores on a map to show a client what choices their prospect customers face.

Who Competes With The Azores?
Who Competes With The Azores?

To understand the competition for the Azores, we created a map of vacation destinations within a comparable flight distance and ticket price from Boston.

Is There A "Steve" Haircut?
Is There A "Steve" Haircut?

We researched the effect a hairstyle has on perceptions. Here, we are examining whether certain haircuts have stereotypical name associations.

Interactive Map Identifies Stores to Target
Interactive Map Identifies Stores to Target

We created an interactive map for several big-box store brands to study regional competition and demographics and plan media activity.

Lots of Info Gracefully Crammed Into Colorful Boxes
Lots of Info Gracefully Crammed Into Colorful Boxes

We developed a new visualization type for a project that required cramming a lot of information into a little space.

Client Ready for Sochi's Slippery Slopes
Client Ready for Sochi's Slippery Slopes

For a client who was planning to sponsor the Sochi Olympics, we created a map of headline risks based on our analysis of media publications around previous games.

Chart Shows Media Usage by Day Part
Chart Shows Media Usage by Day Part

For a media planning project, we have mapped time-spent information for each weekday hour to create a media usage map for a target consumer profile.

What Is Quality?
What Plays On What
We Test Online Creative With An Affiliate Store
Color Wheel Shows Creative White Space
Eyetracking Shows Usability Bumps
How Brands Can Catch 'Em All
We Test a Banner With No Copy On It
Postcards From the Future
Media Report Card Grades Auto Marketers
Calendar Heatmap Helps Plan Promotions
How To Make a TV Spot
Twitter Connections Reveal Interests Groups
How To Photograph a Cookie Aisle
Customer Journey Map Inspired by Scratch
Yelp Map Helps Understand Prospects' Choices
Who Competes With The Azores?
Is There A "Steve" Haircut?
Interactive Map Identifies Stores to Target
Lots of Info Gracefully Crammed Into Colorful Boxes
Client Ready for Sochi's Slippery Slopes
Chart Shows Media Usage by Day Part
What Is Quality?

A map shows the many dimensions of "high quality" of a restaurant experience extracted from thousands of online reviews. When a company says it wants to focus on quality, what does it mean?

What Plays On What

In 2011, we mapped how different streaming TV services, boxes, and screens connected to each other.

We Test Online Creative With An Affiliate Store

To pre-test a creative strategy, we designed a set of banners, bought media, and directed the traffic to an Amazon-affiliate store selling the brand's merchandise.

Color Wheel Shows Creative White Space

We used a color wheel to group online banners by different brands to find visual white space.

Eyetracking Shows Usability Bumps

A saccadic graph shows the user's eye movements on a website in search of information.

How Brands Can Catch 'Em All

We evaluate the popularity of the Pokemon GO craze as well as players' tolerance towards brand integrations.

We Test a Banner With No Copy On It

To test value propositions for an insurance company, we created a fictitious insurance brand and field-tested 19 variants of banners, including #19 which contained no copy at all. The blank unit came in tied for the third place in a ranking by click-through.

Postcards From the Future

For a publication on emerging media, we created a a series of collages showing the future of augmented reality.

Media Report Card Grades Auto Marketers

A media scorecard we created for an auto brand.

Calendar Heatmap Helps Plan Promotions

To help a retailer plan promotional activity, we used a calendar heatmap to show how far in advance shoppers plan their trips.

How To Make a TV Spot

A process diagram we designed for the production department.

Twitter Connections Reveal Interests Groups

To help a client understand what interests its audience online, we analyzed connections between the brand's Twitter followers to identify interest clusters.

How To Photograph a Cookie Aisle

To analyze competitive activity in the cookie category, we strapped a phone onto a shopping cart and photographed the entire aisle at a local supermarket. The resulting image was more than 20k pixels wide.

Customer Journey Map Inspired by Scratch

Inspired by the visual coding interfaces such as Scratch, we recreated a typical consumer journey map as a series of blocks in an algorithm, complete with cycles and what-if statements.

Yelp Map Helps Understand Prospects' Choices

We displayed Yelp review scores on a map to show a client what choices their prospect customers face.

Who Competes With The Azores?

To understand the competition for the Azores, we created a map of vacation destinations within a comparable flight distance and ticket price from Boston.

Is There A "Steve" Haircut?

We researched the effect a hairstyle has on perceptions. Here, we are examining whether certain haircuts have stereotypical name associations.

Interactive Map Identifies Stores to Target

We created an interactive map for several big-box store brands to study regional competition and demographics and plan media activity.

Lots of Info Gracefully Crammed Into Colorful Boxes

We developed a new visualization type for a project that required cramming a lot of information into a little space.

Client Ready for Sochi's Slippery Slopes

For a client who was planning to sponsor the Sochi Olympics, we created a map of headline risks based on our analysis of media publications around previous games.

Chart Shows Media Usage by Day Part

For a media planning project, we have mapped time-spent information for each weekday hour to create a media usage map for a target consumer profile.

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