To pre-test a creative strategy, we designed a set of banners, bought media, and directed the traffic to an Amazon-affiliate store selling the brand's merchandise.
We Test a Banner With No Copy On It
To test value propositions for an insurance company, we created a fictitious insurance brand and field-tested 19 variants of banners, including #19 which contained no copy at all. The blank unit came in tied for the third place in a ranking by click-through.
Color Wheel Shows Creative White Space
We used a color wheel to group online banners by different brands to find visual white space.
Eyetracking Shows Usability Bumps
A saccadic graph shows the user's eye movements on a website in search of information.
How Brands Can Catch 'Em All
We evaluate the popularity of the Pokemon GO craze as well as players' tolerance towards brand integrations.
Postcards From the Future
For a publication on emerging media, we created a a series of collages showing the future of augmented reality.
Media Report Card Grades Auto Marketers
A media scorecard we created for an auto brand.
Calendar Heatmap Helps Plan Promotions
To help a retailer plan promotional activity, we used a calendar heatmap to show how far in advance shoppers plan their trips.
How To Make a TV Spot
A process diagram we designed for the production department.
Twitter Connections Reveal Interests Groups
To help a client understand what interests its audience online, we analyzed connections between the brand's Twitter followers to identify interest clusters.
How To Photograph a Cookie Aisle
To analyze competitive activity in the cookie category, we strapped a phone onto a shopping cart and photographed the entire aisle at a local supermarket. The resulting image was more than 20k pixels wide.
Yelp Map Helps Understand Prospects' Choices
We displayed Yelp review scores on a map to show a client what choices their prospect customers face.
Who Competes With The Azores?
To understand the competition for the Azores, we created a map of vacation destinations within a comparable flight distance and ticket price from Boston.
Is There A "Steve" Haircut?
We researched the effect a hairstyle has on perceptions. Here, we are examining whether certain haircuts have stereotypical name associations.
Interactive Map Identifies Stores to Target
We created an interactive map for several big-box store brands to study regional competition and demographics and plan media activity.
Lots of Info Gracefully Crammed Into Colorful Boxes
We developed a new visualization type for a project that required cramming a lot of information into a little space.
Client Ready for Sochi's Slippery Slopes
For a client who was planning to sponsor the Sochi Olympics, we created a map of headline risks based on our analysis of media publications around previous games.
Customer Journey Map Inspired by Scratch
Inspired by the visual coding interfaces such as Scratch, we recreated a typical consumer journey map as a series of blocks in an algorithm, complete with cycles and what-if statements.