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Details. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1555773160556-R1XOKXEN560LMY58CWJA/color+test.png Highlights - The Color of Sleep An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. 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Prototypes - Spill the Beans Site visitors see this collectible display ad and the bean count is added to their total, to be redeemable for coupons. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530337058167-PUGOCS6ALT05I3F1K9HD/beanhunt.jpg Prototypes - Spill the Beans Site visitors see this collectible display ad and the bean count is added to their total, to be redeemable for coupons. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420898537-TUXCQXDKV15GKQSNPY7W/beanhunt.jpg Prototypes - Spill the Beans Site visitors see this collectible display ad and the bean count is added to their total, to be redeemable for coupons. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899036-P9ZF7OY2BSEH19N88FB2/booking+dashboard.png Prototypes - Glass Half Full A business dashboard for a hospitality brand that shows the number of bookings on a specific day and for a specific day relative to a benchmark. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899099-FNPC5UNBZWY9IUSJ1RCP/highondunkin.jpg Prototypes - High on Dunkin' A coffee-pot shaped Dunkin’ Donuts balloon flies over the country, while site visitors vote for its next stop. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899463-JAU7WTABNIKU4LINXQFA/mfa+calendar.jpg Prototypes - Art Calendar An optimized event listing for the Museum of Fine Arts in Boston. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899650-UWDQ3K9WTLWTEX4GRRKR/mfa+universe.jpg Prototypes - The Art Wall A flexible browser of museum art, for the Boston Museum of Fine Arts. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420902687-PTNMQO1MGY19A0YCVBEM/youtoonies-2011.png Prototypes - The Lean-Back YouTube A prototype of the lean-back YouTube experience based on stringing “recommended videos” together into an endless stream. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420902299-EZF3FJKONKHI9TZGPO35/1000nurses_banner.jpg Prototypes - The Call-Back Ad The call-back functionality in a display ad. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503421276913-VGB7BEVOF71U7BDIFCSM/trendmob1.png Prototypes - TrendMobs A webapp that allowed a group of people to post the same tweet at the same time to get it trending. https://www.vedrashko.com/notes daily 0.75 2024-09-09 https://www.vedrashko.com/notes/cultural-biases-in-responses-to-scale-questions monthly 0.5 2021-03-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1616346154677-0BI8I0QIF12XC47PF3RP/localized+scales.jpg Notes - Cultural Biases in Responses to Scale Questions https://www.vedrashko.com/notes/needs-likes-and-wants monthly 0.5 2021-03-21 https://www.vedrashko.com/notes/how-to-study-for-the-creative-test monthly 0.5 2020-08-29 https://www.vedrashko.com/notes/how-advertising-really-works monthly 0.5 2020-08-25 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598327470431-4MJQXVBQQ3I2Q8D7F8EN/how+advertising+really+works.jpg Notes - How Advertising Really Works https://www.vedrashko.com/notes/the-origins-of-brand-planning monthly 0.5 2020-07-18 https://www.vedrashko.com/notes/the-blurring-lines-between-online-and-offline-shopping monthly 0.5 2020-07-18 https://www.vedrashko.com/notes/mood monthly 0.5 2020-07-18 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368410810-RW55S2D9306OG330B3MJ/IMG_7431.JPG Notes - Mood https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368412191-ETXZBOUD7Q9VONGVIXLT/IMG_7435.JPG Notes - Mood https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368410639-5HG5BNWEOBFVHQQI5LVW/IMG_7430.JPG Notes - Mood https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368412253-3MQUSVTSIRGMQIOL4P3F/IMG_7432.JPG Notes - Mood https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368413679-GWBVG44EPHG25PSODXTM/IMG_7433.JPG Notes - Mood https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368415850-3XS41D6T052VK8ZW7WVR/IMG_7429.JPG Notes - Mood https://www.vedrashko.com/notes/the-fcb-grid monthly 0.5 2019-11-15 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573797799289-2QJYBO63FUACCQGUF2BV/fcb-grid-expanded.PNG Notes - The FCB Grid https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573796361619-ZWO669GW9WLXAKZQXWMM/fcb+grid+ad.PNG Notes - The FCB Grid An ad published by FCB, most likely in JAR — found in a book about drawing and innovation. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573796085508-DBZRC1WNZEETPBM1O8XX/fcb-grid.PNG Notes - The FCB Grid https://www.vedrashko.com/notes/62-theories-of-behavior monthly 0.5 2019-11-15 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573748813031-IVINKVI0VRSEAP3F4SV7/theories+of+behavior.PNG Notes - A Catalog of Behavior Theories Kwon and Silva. “Mapping the Landscape of Behavioral Theories: Systematic Literature Review.” Journal of Planning Literature, 2019 (pdf) https://www.vedrashko.com/notes/communication-multimodality monthly 0.5 2019-11-12 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573537445496-HR1SHKZ628D1NZP5AIIS/communication+channels.PNG Notes - Communication Multimodality https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573538332348-92938N229H0YDT42FKL7/kinegraphs.PNG Notes - Communication Multimodality https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573538725207-NZLGFY01VR9KJDSMXGEN/kinerecord.PNG Notes - Communication Multimodality https://www.vedrashko.com/notes/insights-as-understanding-of-causality monthly 0.5 2019-11-15 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573452092306-383LDKDMD2DQJQCM45XO/sense-making+process.png Notes - Insights: Understanding How Things Work The Sense-Making Process and Its Side Effects, from Systems Thinking In Business by Rich Jolly https://www.vedrashko.com/notes/mining-consumer-reviews-for-powerful-copy monthly 0.5 2019-11-08 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573197077367-KGSYXBXI87CZYVCBL0QE/Review-Mining-Table.png Notes - Mining Consumer Reviews for Powerful Copy https://www.vedrashko.com/notes/long-term-memory-systems monthly 0.5 2019-11-08 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1573187026770-ZMHWO8AOZWLBSVYF15FS/long-term+memory+systems.jpg Notes - Long-Term Memory Systems “A taxonomy of long-term memory systems together with specific brain structures involved in each system.” https://www.vedrashko.com/notes/what-to-create monthly 0.5 2019-04-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1555851346713-MUXMMMHVAD6WMF7GF2KG/possible-desirable-effective.png Notes - What Should We Make? https://www.vedrashko.com/notes/surveys-predict-preferences monthly 0.5 2021-03-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508375094799-9WOF7DNECODT281JDCH9/2016poll.png Notes - Yes, Surveys Can Predict Behavior Source: The Washington Post, December 2016 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508371254351-G3HH5L23DAYO4FDAHOY6/polster+ratings+silver.png Notes - Yes, Surveys Can Predict Behavior Source: FiveThirtyEight, June 2016 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508374334288-ZQUWQ9902O5JHYL2ZM0K/difference+narrows.png Notes - Yes, Surveys Can Predict Behavior Source: The New York Times, June 2016 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508372940382-BB20BGZ1BVBKKEAS4AO8/four-pollsters.png Notes - Yes, Surveys Can Predict Behavior Source: The Upshot https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508376498625-VZUISC5QM93RWVR6C050/polls+a+week+out.png Notes - Yes, Surveys Can Predict Behavior Source: FiveThirtyEight, November 2016 https://www.vedrashko.com/notes/i-miss-my-old-media monthly 0.5 2019-04-21 https://www.vedrashko.com/notes/polling-in-the-dark monthly 0.5 2019-04-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508603590992-N40IW3UZG4OQ9ZRHSK1V/cinemascore2.jpg Notes - Polling In The Dark https://www.vedrashko.com/notes/the-effect-of-incomplete-logos-on-brand-perception monthly 0.5 2019-04-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508479414491-B2A6049S8SQB55M6WTR4/incomplete+logos.png Notes - The Effect of Incomplete Logos on Brand Perception https://www.vedrashko.com/notes/what-does-your-typeface-taste-like monthly 0.5 2019-04-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508266835434-YSD2V1EQ84OGT3EQP93O/taste+of+typeface.png Notes - What Does Your Typeface Taste Like? https://www.vedrashko.com/notes/logos-of-powerful-brands monthly 0.5 2019-04-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1508482921147-S6GR3C88QVNA5S8ZNYZO/logo+high+low.png Notes - Logos of Powerful Brands Should Be Placed Higher https://www.vedrashko.com/notes/when-to-test-your-prototype monthly 0.5 2019-04-21 https://www.vedrashko.com/notes/how-smartphones-shape-the-way-we-shop monthly 0.5 2019-04-21 https://www.vedrashko.com/notes/how-likely-is-probably monthly 0.5 2019-04-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506060907043-LEQ85F3MAVECZHO4CIYC/perceptions+of+probability2.jpg Notes - How Likely Is Probably? https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506060124228-O3BNPPAK7IDRJAHR9VFY/plot1.png Notes - How Likely Is Probably? https://www.vedrashko.com/notes/can-you-spot-subliminal-advertising monthly 0.5 2019-04-21 https://www.vedrashko.com/notes/2017/9/20/hello-world monthly 0.5 2021-03-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505943634104-ZLXDZXIDQH2KZTG9QYDZ/skating.jpg Notes - Today Your author, skating towards the puck. https://www.vedrashko.com/mood-gallery daily 0.75 2018-04-22 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524357800984-93M0JCR2VWTSUDI8FHNG/IMG_7035.JPG Home https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368410810-RW55S2D9306OG330B3MJ/IMG_7431.JPG Home https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368412191-ETXZBOUD7Q9VONGVIXLT/IMG_7435.JPG Home https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368410639-5HG5BNWEOBFVHQQI5LVW/IMG_7430.JPG Home https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368412253-3MQUSVTSIRGMQIOL4P3F/IMG_7432.JPG Home https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368413679-GWBVG44EPHG25PSODXTM/IMG_7433.JPG Home https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1524368415850-3XS41D6T052VK8ZW7WVR/IMG_7429.JPG Home https://www.vedrashko.com/whiteboards daily 0.75 2018-06-30 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530337254802-FMFLY2UEU1RYE895FCCK/chart.JPG Whiteboards https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530337254802-FMFLY2UEU1RYE895FCCK/chart.JPG Whiteboards https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530337260177-AVGS9M747X1905UP7BLS/IMG_4167.JPG Whiteboards 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The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826796229-3Y1OMVS3C6T09IDAKF68/Slide141.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826796351-AY117HNABX2ETRACXKLL/Slide151.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826796478-42U77N7ZUK39JG49YMOD/Slide161.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826796609-S35I3M6TBUWW90HG982W/Slide171.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826796738-IBCA7XK35HFPI9P3BQ0P/Slide181.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826796863-7LSULO1H6DJDRG7EVWN5/Slide201.jpg The Chinese Video Experiment 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https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826798118-8ANNCTZMC6QIMN7UN385/Slide281.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826798510-JNIJZU9H345M8DG9Z8K0/Slide291.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826798496-70MBDWLAOE407YRGOH2L/Slide301.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826798840-22LW31I41PHCAPXW1WJE/Slide321.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826798900-E86WLUOTPMF4TIBY01BA/Slide331.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826799455-6LABOXTKT0175BNVK9J2/Slide341.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826799503-K11Q3GYL0Y5R4O1KAJMS/Slide351.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826799820-NYNG59TE42C3GDFZTDC0/Slide361.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497826799936-6X9IK6XCKK1RDKWTY6TL/NETTemplatealt1.jpg The Chinese Video Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497821627433-GT888RMCEVLPWSN39UOB/image-asset.png The Chinese Video Experiment https://www.vedrashko.com/priceless-moments daily 0.75 2017-09-20 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833479640-F8A1LJR9ETHV44UZAHP3/token+timer.jpg The 'Priceless Moments" Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833484754-XYZV2I9CH9QI8ST32HAN/token+timers+interview+1.JPG The 'Priceless Moments" Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833482853-J5SRCHHSXCRV48PQKFPY/token+timers+interview+2.JPG The 'Priceless Moments" Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833483363-G6MLFVUXI4BTV9A6CSK8/adage+tokentimers+writeup.png The 'Priceless Moments" Experiment https://www.vedrashko.com/the-situation-room daily 0.75 2019-04-20 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497847737969-1QT23DHJ0UNMHYQP220B/image-asset.png The Situation Room We then started filling out the details. One early idea was to equip the room with square displays that had a mechanism that allowed the screens to be pulled in and out. The idea was overuled as pretty but impractical. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497849764973-O1K4QOXJA5NANPZYTL2Z/image-asset.png The Situation Room Boston City officials look on as the social team monitors the One Boston Day campaign. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497843209855-7BNINCRR1CBA95R5G7EK/IMG_0289.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841306410-L1NKVKHZO8GYIIQL8OYE/overlaid+screens.png The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497843218225-VMOJDZ12J28IB154P8RO/matrix+control+room.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841306417-LLX4M1HLPZ3WVNN9KLUQ/Camera+2.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841305514-7XE1EQ99R0ISVHF33MNO/Camera+1.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841306776-LXCZM11D55R7QXUV7CKC/Camera+3.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841306887-ZSCRORLCAL9YBCJE2R1S/Camera+4.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497842110916-WXTYSZ3EG4L4QZB2CH44/Camera+11.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497842110860-7XC25PKBDH5R3CHSARVP/Camera+12.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497842111295-LYFGUTJ1IHLSLBR3J3E6/Camera+13.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497842111256-EAVEZLUYDDI3UYWYWH0I/Camera+14.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497842028673-6U6NF9NLKC0UNWOYWZ7J/draft.png The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841303901-1FL551N2ZS5LWX5ZIS1E/October+Mockups1_0090.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497842004092-6KGVKLFPXDDG8RQL4MKV/screensaver+idea.png The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841305132-UTDOUHP2D73NDTGORCPB/October+Mockups4_0090.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841304799-3NXXYMI2NG8WZ8XB0X0X/October+Mockups3_0090.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841304324-N4Y5PIWMP5UEM0ZCEOW4/October+Mockups2_0090.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844407190-7ZD3XAFEJ20D6X15DPKM/IMG_0344.JPG The Situation Room 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https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844332745-LYZHAETDNM1186RKZ8XS/IMG_0925.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844351366-8TTM2NGN5F5SNNIQY40S/IMG_0962.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844339497-8AD2S5JE4KP24A4VE9QM/IMG_0945.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844369975-EPL22F3X4K1JWFKIXSVV/IMG_0969.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844349144-TS8ZPSI3Q1ONN009Y6YF/IMG_0963.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841992854-OC4X9MW72F9ER7HSJ7NH/IMG_1413.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844378895-SP9IDR0SB4O99J47AZGY/IMG_1765.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841303545-BCP6GLYI7UR73CCFCV8W/IMG_4705.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841303273-UNYURRRD11F2N8X6Z6E5/mobile.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841315585-SFY111SDAO6U6VN19NT4/IMG_4627.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497849938120-SI5YBP6IEKE3TUUM18AR/boston+city+officials+3.png The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844363151-GWVLAZ9U44446AGDMH6D/IMG_1613.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844395588-N38YKMZ5FSY3K3XBX6LO/IMG_1781.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844393063-EBANXWJAR3WD78WTWBF1/IMG_1812.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497844377587-HO4PW3D2F7GECEVW4EOZ/IMG_1750.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497948143999-SZ6ERCWH35TJ2Q00TTWQ/IMG_1394.JPG The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497564386348-R31JQP1V4JNCRUK5OABP/OneBostonDay-lowres-3.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497564393070-DEX6SB1OURTZ65VV4UA7/OneBostonDay-lowres-7.jpg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497848522723-YHDXRRM2PTTZ29XDZCAT/image-asset.png The Situation Room The architects took over to create the plan and final, detailed renderings. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497845519085-ZE8KPKZP9WRJM4FD0XD4/image-asset.jpeg The Situation Room https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497848779314-XQIU7Q2OXTT88IKKTXB5/IMG_0969.JPG The Situation Room Here, most of the heavy construction has been completed -- a wall had to be moved and the wiring had to be rerouted -- and the screens have been installed. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497847590193-QQ7SM3846TAK3AOAGE9I/image-asset.jpeg The Situation Room Once the location was picked, we did a round of crude renderings to get a feel for the space from different angles. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497847447233-4X695CH8ERKULTONWNRA/image-asset.png The Situation Room Our first step was to find a suitable space. We took pictures of several possible locations and photoshopped some TV screens on the walls. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497847995147-0LQZALX5H4RN7HOEZNHD/image-asset.jpeg The Situation Room We looked at how other industries design their command centers: petrochemical plans, traffic dispatchers, and stock brokerages. We also spend a lot of time studying fictional interfaces such as this one from Matrix 2. https://www.vedrashko.com/allston-christmas daily 0.75 2017-09-20 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497854086919-Z7PSE31L4A3G18Y9NROV/bfresh+santa+carriage.jpg Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497857040711-6YVDG3VXZDUS2SMW061R/Bfresh+Final+Presentation+Web-10.jpg Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497857068756-4LBMH5F5M7LO9G83XYMY/Bfresh+Final+Presentation+Web-07.jpg Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497857057836-5O0D773ECOZUQLQHQW4B/Bfresh+Final+Presentation+Web-06.jpg Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856749078-K0DB57I61H1VGEC3WVZA/IMG_4085.JPG Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856722120-KTC3TWRHFKE2B4EB7547/allston+people.png Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856722338-VZLN74GRWD5N4SSX4TD2/bfresh+santa+carriage.jpg Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856737899-4EJ2KQ1VRZ2256OVTI72/IMG_0107.PNG Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856796162-PLLEMORL6NI7F36HVLPY/allston+christmas+resonance.png Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856896553-PNTS2JFGC8G9CIN1NTIY/facebook4.png Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856911200-TDM49UE5XROS7RKWNCSH/facebook10.png Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856937592-6XDB9YFJ2CIRO8WZGISI/facebook1.png Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856967917-UBKQFLYY7HBOOQC4Q4AX/IMG_3849.PNG Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856988610-IRCVX5OMYZ49WJMURU6C/IMG_3839.PNG Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856999151-TSM9TTE3WGX18EJLAS5X/IMG_3841.PNG Allston Christmas https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497856505881-OLRTBZT2ZXFDBE5EB0RB/image-asset.jpeg Allston Christmas The Official Allston Christmas Heatmap of discarded "gifts" by Bryon P. Wells. https://www.vedrashko.com/resume daily 0.75 2018-04-22 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506099342741-XT1SU9QOOWCGQL8PALQJ/recent+clients.png Résumé https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497890677498-DUUTUJN4XOE3LHU9JCM0/questions+and+methods+chart.png Résumé A chart of methods I use to answer some of the most commonly asked questions about marketing communications. (Click to make larger) https://www.vedrashko.com/consumer-desires daily 0.75 2021-03-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497922785704-H5D6N48EV9BBJ8TSY152/DSC_0128.JPG Consumer Desires A shopper considers a pair of shoes. Will she take it home? https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497936310416-MV6X7IT67W1C8AOZ3OQ2/qsr+chart.png Consumer Desires Men are from Hooters, women are from Olive Garden. (Click to make bigger) https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497923438186-W67R6AKHZLACV22H1H56/image-asset.png Consumer Desires People who would rather push a Ford. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497906210186-H2K63D446ZM6YR5WJSVT/image-asset.png Consumer Desires The YouTube curtain is in the category of one. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497927660703-9NPX7OC1EPDC05NVSDLQ/image-asset.png Consumer Desires This grid is built on two 7-point scales, but it works the same way with scales that have 5 or 9 points. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497923391001-NN3YWRKEVDGP88DQJRB1/image-asset.png Consumer Desires People who would rather push a Chevy. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497902531098-16DAS2RY3RO5WDEQTZVN/05-curtains-youtube.png Consumer Desires A YouTube shower curtain: it makes my heart sing. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497908499764-5BNVPRL01YY1NES3JHFM/image-asset.png Consumer Desires This is your ideal car. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497901501335-HTI6EA4OTK77L8P95QHN/image-asset.png Consumer Desires Four shower curtain options. Which one would you choose? https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497908648983-F8KMPL2J6RR3CK7FMFIH/image-asset.png Consumer Desires How other cars measure up to the ideal. https://www.vedrashko.com/contact daily 0.75 2020-08-29 https://www.vedrashko.com/patient-motives daily 0.75 2018-06-30 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530373409055-50WN97R23RAJT35Y4BG6/iwant.png Patient Motives https://www.vedrashko.com/subliminal-experiment daily 0.75 2017-06-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1498033102813-JG0WYJ244TNDS6HLUQQI/image-asset.png The Subliminal Experiment https://www.vedrashko.com/work-old daily 0.75 2018-06-30 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1555773160556-R1XOKXEN560LMY58CWJA/color+test.png Work-Old - The Color of Sleep An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. Details. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208561990-07F5WWEDDNTJBXGWFIK7/social+content+heatmap.PNG Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208566304-Z2D5XCF007O87FB23DYW/caregivers+-+image+cloud.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208568461-L1UW1YZBXCNBA8I34JS7/eyetracking.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208814843-02BFBESI0527MO3X6C9P/new+journey+2.PNG Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208567321-S7ED4G0JOYXKOXNZ0D4T/haircuts.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689216189-Q744FLWZT12VH683AYHD/chevy+hot.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689347097-ICVCTY28QLYOUAXAY1LC/jerzify1.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689398745-FVF7PDYARWFWKOXEBYTM/social+network+graph.PNG Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841304324-N4Y5PIWMP5UEM0ZCEOW4/October+Mockups2_0090.jpg Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598172658603-L2WVP3LLWXA1YX9IP7PZ/emotional+drivers.PNG Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689531798-U2KAHKAWW2ECY3QX8L2S/mobile+banners+color+wheel.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598211009172-C85SQJI2H90L04CFHA15/0008.png Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833479640-F8A1LJR9ETHV44UZAHP3/token+timer.jpg Work-Old https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497819484254-WTS7ZM2B95YGA3BVX0XA/image-asset.png Work-Old A study shows the perceived worth of products is boosted by up to 74% by adding stories to product listings. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530337058167-PUGOCS6ALT05I3F1K9HD/beanhunt.jpg Work-Old - Spill the Beans Site visitors see this collectible display ad and the bean count is added to their total, to be redeemable for coupons. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899036-P9ZF7OY2BSEH19N88FB2/booking+dashboard.png Work-Old - Glass Half Full A business dashboard for a hospitality brand that shows the number of bookings on a specific day and for a specific day relative to a benchmark. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899099-FNPC5UNBZWY9IUSJ1RCP/highondunkin.jpg Work-Old - High on Dunkin' A coffee-pot shaped Dunkin’ Donuts balloon flies over the country, while site visitors vote for its next stop. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899463-JAU7WTABNIKU4LINXQFA/mfa+calendar.jpg Work-Old - Art Calendar An optimized event listing for the Museum of Fine Arts in Boston. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899650-UWDQ3K9WTLWTEX4GRRKR/mfa+universe.jpg Work-Old - The Art Wall A flexible browser of museum art, for the Boston Museum of Fine Arts. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420902687-PTNMQO1MGY19A0YCVBEM/youtoonies-2011.png Work-Old - The Lean-Back YouTube A prototype of the lean-back YouTube experience based on stringing “recommended videos” together into an endless stream. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420902299-EZF3FJKONKHI9TZGPO35/1000nurses_banner.jpg Work-Old - The Call-Back Ad The call-back functionality in a display ad. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503421276913-VGB7BEVOF71U7BDIFCSM/trendmob1.png Work-Old - TrendMobs A webapp that allowed a group of people to post the same tweet at the same time to get it trending. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503383480073-DNWILEAAZB56TXR5Q0T7/IMG_0106.PNG Work-Old A key insight leads to a new store launch on Christmas Eve — in August. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833714502-AXMGRTRJM7TVJR1BUS3R/token+timers+interview+1.JPG Work-Old Charging people for watching their own TV reveals their true preferences. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497850018035-CBD5RFP54YK26K05R3CY/image-asset.jpeg Work-Old How to design a digital command center. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505880708981-XBOPP14HHJW63J3FXFLH/jerzify1.png Work-Old We engineer a viral site to understand how memes spread online. Read the full report. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1498030890399-DOJKXNCCN1D7Z2OW8YQ5/image-asset.png Work-Old An analysis of thousands of forum posts reveals core emotional needs of patients. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497831448553-V5AZ2G3N27433XTOQO2I/Slide91.jpg Work-Old "Chinese Netflix" experiment shows opportunities to guide viewers’ decisions. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497758525135-D6G52H6MS1R9XGQ996WL/image-asset.png Work-Old Face-reading software interprets emotions in famous portraits. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497821040671-9VE5E2KJ9C1RI3UBUJX7/image-asset.png Work-Old Five families spend a week without cable to uncover problems with streaming devices. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497851250799-LT8TZ1KE1PENQJ5FIIKD/image-asset.png Work-Old Baseball re-imagined as as a modern entertainment media property. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503383296548-QJMGNYW6MIK4RXFCDG2B/image-asset.png Work-Old What color is your day? An experiment shows how people feel after a night of sleep. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1498033527957-V5EZULOI439CRAVHNZR6/image-asset.png Work-Old A replication of a famous hoax explores whether subliminal advertising works. → https://www.vedrashko.com/process daily 0.75 2017-09-12 https://www.vedrashko.com/services daily 0.75 2017-09-12 https://www.vedrashko.com/feedback daily 0.75 2017-09-14 https://www.vedrashko.com/jerzify daily 0.75 2018-06-30 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505880426921-UEH5F9CEFOUVENTZINMM/jerzify6+-+boost2.png Jerzify https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505879973939-LM8B6EMCWCVZX0D88DDB/jerzify5+-lemondrop.jpg Jerzify https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505879002169-F8PY9PF255U7KVP0Y1XI/jerzify1.png Jerzify https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505880595644-4OZPCZWOE92FXTJAXK27/jerzify8+-+seeding2.jpg Jerzify https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505880550712-3PQHZ03CNNP07ZTXNGC4/jerzify8+-+perez.jpg Jerzify https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505879431675-6IONOXNQY1TKWYVQPFQF/jerzify3+-firstweek.jpg Jerzify https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505879790916-V6VYTYCXUA0TXYYHMVE5/jerzify4+-conversions.jpg Jerzify https://www.vedrashko.com/the-twoscreen-experiment daily 0.75 2018-06-30 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505882492505-5FOE0U7PW6G0DHQ3H76U/two-screen+stimulus.png The Two-Screen Experiment We simulated the experience of watching TV with the phone on by creating an experimental two-screen player. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505882966967-53ORN7MOSG52BK14BNKD/two-screen+setup.png The Two-Screen Experiment https://www.vedrashko.com/the-choice-experiment daily 0.75 2017-09-20 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505886208582-TQMQREDDTXUK8KB7XNQX/setup+1.png The Choice Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505886464700-7PLX2748OSW9LN8QUO6C/setup+4.png The Choice Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505886275808-CNGD06F0G1OH8564GWLX/setup+3.png The Choice Experiment https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505886044265-664PZPP4FW94ISONMN0J/setup+2.png The Choice Experiment https://www.vedrashko.com/aubg-mission-possible daily 0.75 2017-09-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014367348-06IB2AT25BZ1BX3ZVE9K/aubg-luja.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506013932833-YWUEA9O1BTKHMLPF3754/kgb.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506013860072-S3MXH4WHGFZQMLC51YVI/aubg+kgb.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014432955-H2NM65YRMKNNC7WH63CX/aubg+waterworks.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014463894-TS17UF1YF1RSU8DXH7UE/image0-2.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506013936850-334YWACV5QVTD2I1EVCY/lysyi.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506013940430-IYYCZFVSOHQWEGRNJET2/ras.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014210529-WEFY2KBKAJQ2FDSKAH02/scapto.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014211024-2F1IVY1YQ6EWJPUH3AOU/halloween.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014211027-8NNDVT88QN1V63C1SG09/creative+thinking.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014210759-VRO5WH7WNMCHSK0BZQ0K/gushila.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014361750-S6489H8I7E943NS63FAP/image0.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014211253-3C1YSGGWMXXKAJHN8NGU/halloween2.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014773898-CBKF6XLBEQDTGAFFYH51/main+building.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014757784-JX4N2JUI3EBJDNTWQH8L/receipt.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014761035-ADEQSEILBIRS0FHUMKRM/moroners.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014768153-STH9QWKNZ1FYA1HGBH5X/bistritsa.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014815407-ZVHHTHKNUKBMIFOH216C/Hilltop+Dormitory.JPG AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506015008524-YLAMSB0TOCOLIABCZ1XK/view+from+hilltop.jpg AUBG: Mission Possible https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506014763963-XI6UJP28SF08NU8KOUWX/hilltop.jpg AUBG: Mission Possible https://www.vedrashko.com/404 daily 0.75 2017-09-21 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506015378597-4E8LCXO35NB1Q8OXK3IP/birds-001.jpg 404 https://www.vedrashko.com/the-book daily 0.75 2017-09-22 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1506049445602-Y4BY657LIL27PI0RTQ11/book+png.png The Book https://www.vedrashko.com/work-2 daily 0.75 2018-07-01 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497819484254-WTS7ZM2B95YGA3BVX0XA/image-asset.png Work 2 Our first-ever study showed the perceived worth of products is boosted by up to 74% by adding stories to product listings. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1555773160556-R1XOKXEN560LMY58CWJA/color+test.png Work 2 - The Color of Sleep An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. Details. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208561990-07F5WWEDDNTJBXGWFIK7/social+content+heatmap.PNG Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208566304-Z2D5XCF007O87FB23DYW/caregivers+-+image+cloud.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208568461-L1UW1YZBXCNBA8I34JS7/eyetracking.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208814843-02BFBESI0527MO3X6C9P/new+journey+2.PNG Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208567321-S7ED4G0JOYXKOXNZ0D4T/haircuts.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689216189-Q744FLWZT12VH683AYHD/chevy+hot.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689347097-ICVCTY28QLYOUAXAY1LC/jerzify1.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689398745-FVF7PDYARWFWKOXEBYTM/social+network+graph.PNG Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841304324-N4Y5PIWMP5UEM0ZCEOW4/October+Mockups2_0090.jpg Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598172658603-L2WVP3LLWXA1YX9IP7PZ/emotional+drivers.PNG Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689531798-U2KAHKAWW2ECY3QX8L2S/mobile+banners+color+wheel.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598211009172-C85SQJI2H90L04CFHA15/0008.png Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833479640-F8A1LJR9ETHV44UZAHP3/token+timer.jpg Work 2 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497758525135-D6G52H6MS1R9XGQ996WL/image-asset.png Work 2 We ran famous portraits through an emotion-reading algorithm to catch a glimpse of the future of emotive computing. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530373794159-LVD2RXM0GDZU9PWQ9G6Z/iwant2.png Work 2 We analyzed 5,000 online posts to understand what drives psoriasis patients. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530337058167-PUGOCS6ALT05I3F1K9HD/beanhunt.jpg Work 2 - Spill the Beans Site visitors see this collectible display ad and the bean count is added to their total, to be redeemable for coupons. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899036-P9ZF7OY2BSEH19N88FB2/booking+dashboard.png Work 2 - Glass Half Full A business dashboard for a hospitality brand that shows the number of bookings on a specific day and for a specific day relative to a benchmark. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899099-FNPC5UNBZWY9IUSJ1RCP/highondunkin.jpg Work 2 - High on Dunkin' A coffee-pot shaped Dunkin’ Donuts balloon flies over the country, while site visitors vote for its next stop. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899463-JAU7WTABNIKU4LINXQFA/mfa+calendar.jpg Work 2 - Art Calendar An optimized event listing for the Museum of Fine Arts in Boston. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420899650-UWDQ3K9WTLWTEX4GRRKR/mfa+universe.jpg Work 2 - The Art Wall A flexible browser of museum art, for the Boston Museum of Fine Arts. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420902687-PTNMQO1MGY19A0YCVBEM/youtoonies-2011.png Work 2 - The Lean-Back YouTube A prototype of the lean-back YouTube experience based on stringing “recommended videos” together into an endless stream. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503420902299-EZF3FJKONKHI9TZGPO35/1000nurses_banner.jpg Work 2 - The Call-Back Ad The call-back functionality in a display ad. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503421276913-VGB7BEVOF71U7BDIFCSM/trendmob1.png Work 2 - TrendMobs A webapp that allowed a group of people to post the same tweet at the same time to get it trending. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497821040671-9VE5E2KJ9C1RI3UBUJX7/image-asset.png Work 2 Five families spent a week without cable, thanks to us. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503383480073-DNWILEAAZB56TXR5Q0T7/IMG_0106.PNG Work 2 We took the local Allston Christmas tradition a bit too literally and launched a bfresh store with carolers in August. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1505880708981-XBOPP14HHJW63J3FXFLH/jerzify1.png Work 2 We Jerzified ourselves to understand how memes spread online. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1530369276317-FYECPMTSAM4EENTUSEW1/two-screen%2Bstimulus.png Work 2 We found out exactly how distracted people were when they watched TV and played with their phones at the same time. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1503383296548-QJMGNYW6MIK4RXFCDG2B/image-asset.png Work 2 Now, here's an insight: people's days are literally brighter after a good night's sleep. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1498033527957-V5EZULOI439CRAVHNZR6/image-asset.png Work 2 We replicated Vicary's famous hoax to see whether subliminal advertising works. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497831448553-V5AZ2G3N27433XTOQO2I/Slide91.jpg Work 2 We measured what guides viewers' content decisions in a "Chinese Netflix" experiment. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833714502-AXMGRTRJM7TVJR1BUS3R/token+timers+interview+1.JPG Work 2 We charged people for watching their own TV to reveal their true preferences. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497850018035-CBD5RFP54YK26K05R3CY/image-asset.jpeg Work 2 We decided to design a digital command center that didn't suck. → https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497851250799-LT8TZ1KE1PENQJ5FIIKD/image-asset.png Work 2 In a classic aikido move, we turned the length of the baseball season into its biggest strength. → https://www.vedrashko.com/about daily 1.0 2024-09-09 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/02002d50-1d7f-46bc-adca-b6ee34cbd66e/DALL%C2%B7E+2024-09-08+21.37.01+-+An+underwater+scene+showing+Times+Square+in+New+York+City+submerged+deep+in+the+ocean.+The+iconic+billboards%2C+now+covered+in+seaweed+and+coral%2C+still+.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vedrashko.com/work-now daily 0.75 2020-07-16 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1555773160556-R1XOKXEN560LMY58CWJA/color+test.png Work Now - The Color of Sleep An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. Details. https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208561990-07F5WWEDDNTJBXGWFIK7/social+content+heatmap.PNG Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208566304-Z2D5XCF007O87FB23DYW/caregivers+-+image+cloud.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208568461-L1UW1YZBXCNBA8I34JS7/eyetracking.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208814843-02BFBESI0527MO3X6C9P/new+journey+2.PNG Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598208567321-S7ED4G0JOYXKOXNZ0D4T/haircuts.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689216189-Q744FLWZT12VH683AYHD/chevy+hot.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689347097-ICVCTY28QLYOUAXAY1LC/jerzify1.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689398745-FVF7PDYARWFWKOXEBYTM/social+network+graph.PNG Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497841304324-N4Y5PIWMP5UEM0ZCEOW4/October+Mockups2_0090.jpg Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598172658603-L2WVP3LLWXA1YX9IP7PZ/emotional+drivers.PNG Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598689531798-U2KAHKAWW2ECY3QX8L2S/mobile+banners+color+wheel.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1598211009172-C85SQJI2H90L04CFHA15/0008.png Work Now https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497833479640-F8A1LJR9ETHV44UZAHP3/token+timer.jpg Work Now https://www.vedrashko.com/research daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/594303dcebbd1a95c1ef3472/1497742110609-5ZKMYMAIB8K8JRXYX4F3/storytelling0.png 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