We attempted to replicate a famous 1950s experiment with subliminal advertising by inserting very brief flashes of certain words in this video clip. Can you see what the words say? (The full report from the experiment is coming soon.)Read More
When you are asking research participants to estimate how likely something is to happen, there are several pitfalls to watch out for. One of them is the lack of consensus about the meaning of words.Read More
Rough drafts are the staple of the creative business. Art directors sketch and storyboard. Interaction designers mock and prototype.
How soon should you put it in front of people?Read More
People who are actively looking for a solution are the clearest indication of a design opportunity.
The ways people are using smartphones while shopping tell us there are many gaps in theexperience that people are trying to bridge with their phones. Here are 30 of them.Read More
Nobody ever reads it, but it feels weird to just start jamming without tipping your hat first.Read More