RECENT CLIENT PROJECTS
Identified drivers of brand choice for a national brand of auto-repair stores.
Planned and executed a 10-country brand tracker for a global fashion brand.
Identified core patient motives for a national pharmaceutical brand.
Tested products and packaging for a national confectionery brand.
Tested Super Bowl candidate ads for a global brand.
Established why individual properties of a national destination brand underperformed.
Showed how using smart phones influenced in-store behavior for a global retailer.
Identified motivating emotional needs of affluent individuals for financial services company.
Pinpointed different subconscious motivations in loyals and switchers for a QSR brand.
Showed that subliminal messages do not lead to increased purchased intent.
Demonstrated the economic value of storytelling through a series of experiments.
Charts and Graphs
Most of the work featured here was done at Hill Holliday. Many people at the agency made it happen, but none of it would have been possible without the brilliant researchers, analysts, designers, data scientists, and engineers at Origin/CBI with whom I had the privilege to collaborate over the past 7 years:
- Shakira MacLyons
- Rachel Nakanishi
- Jenna Swan-Gross
- Neha Leela Ruch
- Chris Plating
- Clarissa Hillen
- Robert St. Loius
- Chris Sherrill
- Laura Kopp
- Karen Hu
- Christopher van der Lugt
- Bill Letson
- Henry Bruce
- Andres Hernandez
- Remy Lupica
- Blair Ballard
- Domenic Dion
- Angelina Zhou
- Jared Adler
- Ken Faro
- Matthew McKenna
- Lindsey Decker
- Marissa Fasanelli
Andres Hernandez designed the slides, charts and illustrations for most projects you see here, and many more.