Work


RECENT CLIENT PROJECTS

Identified drivers of brand choice for a national brand of auto-repair stores.

Planned and executed a 10-country brand tracker for a global fashion brand.

Identified core patient motives for a national pharmaceutical brand.

Tested products and packaging for a national confectionery brand.

Tested Super Bowl candidate ads for a global brand.

Established why individual properties of a national destination brand underperformed.

Showed how using smart phones influenced in-store behavior for a global retailer.

Identified motivating emotional needs of affluent individuals for financial services company.

Pinpointed different subconscious motivations in loyals and switchers for a QSR brand.

Showed that subliminal messages do not lead to increased purchased intent.

Demonstrated the economic value of storytelling through a series of experiments.


Case Studies

A study shows the perceived worth of products is boosted by up to 74% by adding stories to product listings.  →

A study shows the perceived worth of products is boosted by up to 74% by adding stories to product listings. 

An analysis of thousands of forum posts reveals core emotional needs of patients.  →

An analysis of thousands of forum posts reveals core emotional needs of patients. 

A key insight leads to a new store launch on Christmas Eve — in August.  →

A key insight leads to a new store launch on Christmas Eve — in August. 

Baseball re-imagined as as a modern entertainment media property.   →

Baseball re-imagined as as a modern entertainment media property.  

What color is your day? An experiment shows how people feel after a night of sleep.   →

What color is your day? An experiment shows how people feel after a night of sleep.  


Recent Clients


R&D

How to design a digital command center.  →

How to design a digital command center. 

Face-reading software interprets emotions in famous portraits.  →

Face-reading software interprets emotions in famous portraits. 

Five families spend a week without cable to uncover problems with streaming devices.  →

Five families spend a week without cable to uncover problems with streaming devices. 

A replication of a famous hoax explores whether subliminal advertising works.  →

A replication of a famous hoax explores whether subliminal advertising works. 

"Chinese Netflix" experiment shows opportunities to guide viewers’ decisions.  →

"Chinese Netflix" experiment shows opportunities to guide viewers’ decisions. 

Charging people for watching their own TV reveals their true preferences.  →

Charging people for watching their own TV reveals their true preferences. 


Charts and Graphs


Credits

Most of the work featured here was done at Hill Holliday. Many people at the agency made it happen, but none of it would have been possible without the brilliant researchers, analysts, designers, data scientists, and engineers at Origin/CBI with whom I had the privilege to collaborate over the past 7 years:

 

 

Andres Hernandez designed the slides, charts and illustrations for most projects you see here, and many more.