Creative Strategy

 We took the local Allston Christmas tradition a bit too literally and launched a bfresh store with carolers in August.   →

We took the local Allston Christmas tradition a bit too literally and launched a bfresh store with carolers in August. 

 We analyzed 5,000 online posts to understand what drives psoriasis patients.   →

We analyzed 5,000 online posts to understand what drives psoriasis patients.  

 In a classic aikido move, we turned the length of the baseball season into its biggest strength.    →

In a classic aikido move, we turned the length of the baseball season into its biggest strength.  

 Now, here's an insight: people's days are literally brighter after a good night's sleep.   →

Now, here's an insight: people's days are literally brighter after a good night's sleep.  


Media Innovation

 We Jerzified ourselves to understand how memes spread online.  →

We Jerzified ourselves to understand how memes spread online.

 We replicated Vicary's famous hoax to see whether subliminal advertising works.   →

We replicated Vicary's famous hoax to see whether subliminal advertising works. 

 We ran famous portraits through an emotion-reading algorithm to catch a glimpse of the future of emotive computing.    →

We ran famous portraits through an emotion-reading algorithm to catch a glimpse of the future of emotive computing.  

 Our first-ever study showed the perceived worth of products is boosted by up to 74% by adding stories to product listings.   →

Our first-ever study showed the perceived worth of products is boosted by up to 74% by adding stories to product listings. 


Design Research

 We decided to design a digital command center that didn't suck.   →

We decided to design a digital command center that didn't suck. 

 We charged people for watching their own TV to reveal their true preferences.   →

We charged people for watching their own TV to reveal their true preferences. 

 We measured what guides viewers' content decisions in a "Chinese Netflix" experiment.    →

We measured what guides viewers' content decisions in a "Chinese Netflix" experiment.  

 Five families spent a week without cable, thanks to us.    →

Five families spent a week without cable, thanks to us.   

 We found out exactly how distracted people were when they watched TV and played with their phones at the same time.  →

We found out exactly how distracted people were when they watched TV and played with their phones at the same time.


Prototypes


Info Viz


Most of the work on this page was done at Hill Holliday. Research was conducted in collaboration with the Origin team:

Shakira MacLyonsRachel NakanishiJenna Swan-GrossNeha Leela RuchChris PlatingClarissa HillenRobert St. LoiusChris SherrillLaura KoppKaren HuChristopher van der LugtBill LetsonHenry BruceAndres HernandezRemy LupicaBlair BallardDomenic DionAngelina ZhouJared AdlerKen Faro, Matthew McKenna, Lindsey DeckerMarissa Fasanelli.

Andres Hernandez designed the slides, charts and illustrations for most projects you see here, and many more.   Design for the UX prototypes was created by Ann Karash Kimura, Jim Sowden, James Adame, Bryan Moehlenkap, John Torres, and Eric Fensterheim.

Credits