A study we conducted shows the perceived worth of products is boosted by up to 74% by adding stories.  More →

What color is your day? An experiment shows how people feel after a night of sleep.  More →

We used these six principles to design a digital command center. More →

How we launched a store on Christmas Eve — in August. More →

We created a method for measuring the intensity of consumer desire towards brands. More →

We cut five families' cable to uncover problems with streaming devices. More →

We sifted through thousands of forum posts to understand core emotional needs of patients. More →

We reimagined baseball as a modern entertainment media property. More →

We ran face-reading software to interpret emotions in famous portraits.  More →

We found opportunities to guide streaming video viewers’ decisions . More →

What we've learned from charging people for watching their own TV. More →

Does subliminal advertising work? We decided to see for ourselves. More →