Mona Lisa Smile
Mona Lisa Smile

Automated analysis of facial expressions on a set of famous portraits. Click for more portraits.

What Is Quality?
What Is Quality?

Is a company’s understanding of “quality” the same as its customer’s? This semantic map shows what quality may mean to different guests of a restaurant.

Honey, What's On?
Honey, What's On?

A project that mapped the fragmented availability of different types of TV content on streaming services and devices for three use cases: a full-season binge, mid-season tune-in, and last-episode catch-up.

What Moves Us
What Moves Us

I used my Core Metaphor Elicitation Technique (COMET) to compare implicit and explicit motives between younger and older cohorts.

Hair Force
Hair Force

When I worked on Supercuts, I conducted an experiment that showed that others’ perceptions of one’s income, age, and other traits can be influenced by one’s hair style.

The Color of Sleep
The Color of Sleep

An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. Details.

I'd Rather Push a Chevy
I'd Rather Push a Chevy

The Ford vs Chevy fan rivalry is real. Team Chevy shows intense positive emotional response to their brand, and is cool towards Ford, and vice versa. From a fandom research project for an auto brand.

For The Articles
For The Articles

Surprising exactly no one, Hooters elicits the strongest positive emotional response among men, and the strongest negative response among women of the five chain restaurant brands tested.

The Value of Stories
The Value of Stories

An experiment showed that people are willing to pay more for products when they are accompanied by a story. Read about the findings.

Subliminal Popcorn
Subliminal Popcorn

I replicated Vicary's classic experiment to see whether subliminal advertising works. Read all about it.

Data Lab
Data Lab

I designed a data collaboration space. See how it turned out.

Learners' Journeys
Learners' Journeys

Life journeys of two adult PhD students assembled from their social footprints to inform strategy for a higher ed brand.

Jerzify Yourself
Jerzify Yourself

We Jerzified ourselves to understand how memes spread online. Read our report.

Glass Half Full
Glass Half Full

Designed a business dashboard for a hospitality brand that shows the number of bookings on a specific day and for a specific day relative to a benchmark.

Mona Lisa Smile
What Is Quality?
Honey, What's On?
What Moves Us
Hair Force
The Color of Sleep
I'd Rather Push a Chevy
For The Articles
The Value of Stories
Subliminal Popcorn
Data Lab
Learners' Journeys
Jerzify Yourself
Glass Half Full
Mona Lisa Smile

Automated analysis of facial expressions on a set of famous portraits. Click for more portraits.

What Is Quality?

Is a company’s understanding of “quality” the same as its customer’s? This semantic map shows what quality may mean to different guests of a restaurant.

Honey, What's On?

A project that mapped the fragmented availability of different types of TV content on streaming services and devices for three use cases: a full-season binge, mid-season tune-in, and last-episode catch-up.

What Moves Us

I used my Core Metaphor Elicitation Technique (COMET) to compare implicit and explicit motives between younger and older cohorts.

Hair Force

When I worked on Supercuts, I conducted an experiment that showed that others’ perceptions of one’s income, age, and other traits can be influenced by one’s hair style.

The Color of Sleep

An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. Details.

I'd Rather Push a Chevy

The Ford vs Chevy fan rivalry is real. Team Chevy shows intense positive emotional response to their brand, and is cool towards Ford, and vice versa. From a fandom research project for an auto brand.

For The Articles

Surprising exactly no one, Hooters elicits the strongest positive emotional response among men, and the strongest negative response among women of the five chain restaurant brands tested.

The Value of Stories

An experiment showed that people are willing to pay more for products when they are accompanied by a story. Read about the findings.

Subliminal Popcorn

I replicated Vicary's classic experiment to see whether subliminal advertising works. Read all about it.

Data Lab

I designed a data collaboration space. See how it turned out.

Learners' Journeys

Life journeys of two adult PhD students assembled from their social footprints to inform strategy for a higher ed brand.

Jerzify Yourself

We Jerzified ourselves to understand how memes spread online. Read our report.

Glass Half Full

Designed a business dashboard for a hospitality brand that shows the number of bookings on a specific day and for a specific day relative to a benchmark.

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