Color Study Shows Better Sleep Will Brighten Up Your Day, Literally

Question

We know that feeling well-rested feels good, but how do we make it visual?

Research

We conducted an online experiment in which we primed participants with memories of either a restless or restful sleep, then asked to select a set of color swatches.

We had carefully selected 48 colors to represent a range of hues, saturation and brightness levels. We used Munsell color system, which assigns numerical values to each.

The colors picked by the Good Sleep group were on average brighter.

The Good Sleep group’s colors also were twice as saturated as the Bad Sleep group’s.

Impact

The study supported a campaign platform that ended up winning the client's business.

With Blair Ballard